Back to School, Back to Buying: Why Families Are Still House Hunting in August

August marks the start of the school year, but it doesn’t mark the end of the real estate season—especially for families. Many parents want to settle into a new home quickly to avoid disruptions during the school year. If your property is in a desirable school district or near educational amenities, you have a golden opportunity.

Highlighting features like proximity to top-rated schools, safe neighborhoods, parks, and family-friendly floor plans can attract these last-minute summer movers. They’re motivated, time-sensitive, and willing to act fast—often with pre-approvals in hand.

If you’re a seller with a family-friendly home, now’s the time to lean into that angle. Use photos of neighborhood parks, mention school boundaries in your marketing, and consider timing showings around school hours.