SELLERS July 8, 2025

Pricing Your Home Right in a Shifting Market

Pricing your home correctly is one of the most important steps when selling. Many sellers think starting high leaves room to negotiate — but often, it can do the opposite. Buyers are savvy and work with agents who study the market daily. An overpriced home can sit too long, grow stale, and eventually sell for less than if it had been priced right from the start.
Understand the Market
The real estate market can shift quickly. Interest rates, buyer demand, and local trends all play a part. A professional market analysis looks at comparable sales (called “comps”), days on market, and inventory levels to help you set a price that attracts serious buyers.
Why Pricing Right Matters
Homes priced at market value tend to sell faster and often attract multiple offers. A well-priced home creates a sense of urgency and competition among buyers, which can drive up your final sale price.
Be Realistic — and Open to Adjustments
Buyers today have plenty of information at their fingertips. If your home doesn’t match up with similar listings, it will get overlooked. Listen to feedback from showings and be prepared to adjust if needed. The longer a home sits, the more buyers wonder what’s wrong with it.
Partner with an Expert
Working with a local real estate professional means you get up-to-date data, a clear strategy, and a plan to position your home to sell for top dollar in today’s market. I’m here to help you every step of the way — from setting the right price to closing the deal.