SELLERS May 20, 2025

Pricing Your Home Right — The Strategy Behind the Numbers

Pricing your home is one of the most critical decisions you’ll make as a seller. The right price will attract buyers, shorten time on the market, and maximize your profit. Here’s what to consider:
  1. Start with a Comparative Market Analysis (CMA) Look at recent sales of similar homes in your area. This data helps establish a competitive and realistic price.
  2. Avoid Overpricing While it’s tempting to shoot high, overpricing can turn off serious buyers and lead to extended time on the market, ultimately requiring a price drop.
  3. Understand Buyer Psychology Buyers often search in price brackets (e.g., $300K–$325K). Pricing just under a round number (e.g., $299,900) can attract more eyes.
  4. Be Open to Adjusting The market will speak. If showings are slow or offers aren’t coming in, your price may need to be revisited.
  5. Work with a Pro Your real estate agent brings local knowledge, pricing tools, and negotiation experience to help you hit the sweet spot.
Want to know what your home is worth? Contact me for a free home valuation — no strings attached!